Meet Joseph Muscarella, Vice President of Client Development. Joseph will foster growth for the firm’s retail practice, defining market opportunities through industry trend monitoring and growth opportunity assessment. He will also serve as a partner to NELSON’s workplace and hospitality practices.


If you had 3 words to describe your brand, what would they be?

Curious, Tenacious, and Complex. Curious because of my constant thirst for learning new skills and researching new trends. Tenacious, as I never shy away from a difficult problem and in fact revel in a good logistical nightmare. Finally, Complex because I am many things and would never want to be considered by others as simple.


Q: What’s something people don’t know about you that they would be surprised to find out?

During the pandemic I literally got back on the horse, when I decided to start jumping again.

Q: Dead or alive, who are 3 people you’d love to host at a dinner party?

 My grandmother, Martha Stewart (who I once traded recipes with when working in the Starrett-Lehigh building), and Snoop Dogg because he and Martha are a dynamic duo.

Q: Who would star as you in a movie about your life?

Dan Levy or Isaac Mizrahi

“Retail is poised for evolution in 2023. I strongly believe in the built environment’s ability to solve complex problems at the intersection of people, brands, and culture and look forward to uncovering what is next for retail and the consumer experience with clients.” – Joseph Muscarella