Leading with brand, our Asset Strategy team takes a strategic approach to each property, offering valuable consumer insights, research, and a comprehensive offering of services to reenergize your development for the future. Whether it’s creating a more engaging lobby experience or elevating your amenities, we are able to connect cross-sector influences and offer clients a fully integrated experience to revitalize or reposition.

This week, we’re introducing you to our experts in the Midwest:

  • David Filak | Regional Practice Leader: Asset Strategy | Minneapolis
  • Alyssa Mertz | Senior Technical Design | Chicago
  • Dan Bassano, NCIDQ, IIDA, LEED AP | Team Lead/Senior Project Manager | Chicago
  • Nicole Zack, AIA, NCARB, LEED GA, WELL AP | Design Leader | Chicago
  • Bojana Vazic, NCIDQ, RID | Interior Designer | Chicago


David Filak

David is a dynamic leader that focuses on the customer journey and positioning of our team to be the best partner possible. Infusing digital tools & technology solutions into our delivery strategies, he helps to equip our clients with the tools they needed to sell space faster and works closely with our design visualization team to lead our partnership with Swivel. His recent experience in Asset Strategy includes six AOR projects, eight speculative suites, and five repositionings in the last 24 months.

Alyssa Mertz

Alyssa specializes in tenant and capital improvements design. From the preliminary schematic phase to the final punch list, she produces construction documents and manages our Asset Strategy projects in the Central Region. She is passionate about building solid relationships and developing spaces and experiences that reflect a brand’s unique individuality. At NELSON, she has managed five client accounts across 14 properties as AOR for each building.


Nicole Zack

Nicole is an experienced architect and interior designer. She is focused on future workplace strategies and helping buildings create bespoke curated experiences for their tenants in order to draw them back into the office. Working collaboratively, she also identifies and translates client goals, vision, concepts, into reality through research and human-centric design strategies. 


Dan Bassano

Dan has a deep understanding of corporate, hospitality, and tenant development projects. He leads our projects from preliminary design through project closeout. With his ability to pay close attention to detail, he ensures all projects adhere to our client’s individual schedule and budget. He has worked on building repositioning and spec suites for class A, B, and C office buildings in the downtown Chicago area. 


Bojana Vazic

Bojana is an experienced designer that focuses on developing healthy and sustainable work experiences. With her strong communication skills, she takes pride in getting to know our clients, their needs, and their culture to design an environment teams and individuals are truly proud to work in. Recently, Bojana has completed BOMA calcs for architectural verification.