In 2021, VISUAL MERCHANDISING is following three distinct trends: immersive experiences, interrupting traffic patterns and connecting with the customer. When Men’s Warehouse approached Nelson Worldwide (Minneapolis) to reimagine the store, that’s exactly what they wanted to achieve.
“We were tasked with reinventing the way Men’s Warehouse is presented to shoppers,” explains Meredith Seeds, Director of Interior Design at Nelson Worldwide. “Previously, the product had been hard to shop with so many options, and the customer journey through the space was difficult to navigate. To create a store that offers intuitive and seamless shopping, we took a strategic approach: replanning and rethinking categories and creating spaces in which shoppers could celebrate moments that matter, like a suit fitting for their wedding.” Read more here.