Meet Jennifer Acevedo, Senior Director of Insights & Brand Marketing at NELSON Worldwide. Jennifer will lead the firm’s marketing efforts nationwide, bringing more than 25 years of experience in creating content around design, strategy, and marketing for retail and consumer brands.

Professionally, what is one thing you want to be remembered for?

As someone who truly loves my chosen profession, I can only hope to be remembered as a person who was intelligent, passionate, empathetic, kind and (with a little luck and the right timing) occasionally amusing.


Q: Where did you grow up?

As a child, my family moved around quite a bit. I was born in Queens, NY, and spent the first part of my childhood there, but by the time I graduated high school, I’d attended three different schools in four years. What I learned was how to be adaptable to new situations, and because I spent my freshman and sophomore years at an international school in Caracas, Venezuela, attended by students from around the world, I gained an appreciation of vastly different cultures from a young age.


Q: What is a quote or mantra you live by?

As a writer, there are so many great quotes that come to mind. But I think that for creatives especially, the fear of failure can be incredibly daunting, so I remind myself often of the Sylvia Plath quote, “The worst enemy to creativity is self-doubt.”

Q: What is a song or album that helps pump you up or get excited?

I’m a Gen X-er, so anything ‘80s new wave or ‘90s alternative/hip hop makes me very happy. Right now, though, I’ve got Black Pumas’ debut album from a couple of years ago in heavy rotation.


I am grateful for the opportunity to work with some of the most talented strategists, designers, and architects in the industry. I’m excited to participate in projects that combine my passion for storytelling with my innate fascination of how behavior and trends influence the built environment.– Jennifer Acevedo