Philadelphia, April 3, 2024 – Genevieve (Gen) Nelson, long-time Secretary Treasurer of NELSON Worldwide and wife of the firm’s founder, John J. Nelson, Sr., has died.

Gen worked in the organization in its earliest days, before computers automated employee timesheet input, invoice generation, and all other administrative and accounting functions. While these tasks, which at the time were much more labor-intensive and complex than they are today, are rarely high profile, firms like NELSON cannot exist without these core services. As a strong partner to John Sr., Gen experienced firsthand the ups and downs all startup businesses encounter in their early days, but she remained committed and steadfast in her support of the growth and evolution of the business.

For that reason, her contributions to and focus on the business during the firm’s foundational years are not only appreciated, but they are – and will remain – an indelible part of our rich history. While we are saddened by her passing, we are reminded and give gratitude for the fact that, no matter what we accomplish as an organization going forward, we do so on the shoulder of our past leaders.