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Our team was tasked with developing the brand identity for an artisanal sandwich concept in Tijuana, Mexico. Creating the WildCypress brand, we helped create a communication strategy within every touchpoint of the restaurant, from uniforms, to menus, to environmental graphics.  

The final product is all about telling the brand’s story and showcasing their fresh offerings. The name WildCypress brings to life the sense of bold flavors and foods with a twist, while the color scheme, logo, and graphics create a vibrant artisan sandwich destination.  

From the outside of the restaurant, visitors see bold signage with clear descriptions of what they can find inside. Upon entering, guests are greeted with a simplified step-by-step directional for the order process, a visible displays of beverage options and fresh, quality ingredients.  

Environmental graphics throughout proudly display the brand’s promise while integrating murals with pops of color, patterns, and natural materials. Our design successfully introduces the sandwich concept to the Mexican culture, celebrating fresh ingredients.