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For the relaunch of the home accessories floor at Bloomingdale’s on 59th Street in New York City, our team created a new shop-in-shop concept for Waterford Crystal that presents the brand’s full breadth of fine cut crystal.   

With classic architectural detailing and a dramatic glowing feature wall, the design creates a bridge between the historic and modern aspects of the brand. Utilizing a bold, black and white color palette with neutral herringbone floors, the space provides a contemporary and sophisticated backdrop that allows for the product to play hero. A black framed entrance draws shoppers in for an intimate showroom experience.