Our longstanding relationship with sports and fitness clothing and accessory company Under Armour ranges from construction documentation to prototype design and outlet center implementation.
Our first project for the brand included creating a prototype design for their first full-line retail store. The design featured an opaque, concrete storefront and tunnel entrance that invited customers to “walk in the shoes” of the athlete. Strong, invigorating design features replicate the look and feel of a stadium locker room with a bronze statue focal that perfectly captures the spirit of the athlete.
Most recently, we helped the brand implement their firstever Brand House on Chicago’s iconic Michigan Avenue. As the company’s premier store in the Midwest region, and their largest yet, the new two-story Brand House features nearly 30,000 square feet of experiential retail space including digital displays highlighting their newest product innovation.