Inspired by the breadth and diversity of their silver jewelry, Tiffany & Co. wanted a new retail concept that celebrated the next generation, fashion-forward consumer while maintaining the prestige of the Tiffany brand.
We made Tiffany’s breathtaking jewelry design the focal point of the store. Challenging the traditional jewelry shopping model, the new store is an open sell environment, encouraging shoppers to try on pieces and relish in fashion opportunities. The store is clean, contemporary, and welcoming with displays accentuated by a shifting tableau of visual elements, which serve as contextual backdrop in the store’s transformation. The thematic waves and changing visuals symbolize the dynamic sense of Tiffany’s jewelry collections.