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Our design team helped bring the Tide brand to life in a way that has never been done beforeThe ask was to create a smart laundromat concept that was accessible and approachable to consumers, and equipped with the brand’s latest cutting-edge technology and products.  

Different from the typical laundromat, Tide Laundromat is equipped with touchscreen technology that makes doing laundry convenient and effortless. Customers can customize their laundry cycle depending on what items they are washing and drying, and Tide’s auto-dosing machine technology ensures each load has the correct amount of detergent and softener. The built-in detergent and softener feature also allows customers to leave their detergent and softener bottles at home. All washers and dryers also coincide with the brand’s mobile app which shows machine availability, enables mobile payments, and provides status updates and notifications. 

Our design along with Tide’s innovative technology and effective products, make the laundry experience more enjoyable. Special touches like comfortable seating areas, warm wood tones, and clean folding and prep tables make the experience seamless and relaxing and feel more like home. Pops of Tides’ signature blue and orange colors as well as brand graphics on the walls instill credibility and remind consumers they are getting a top-notch laundry experience.