Building from the momentum of our work with Subway’s “Fresh Forward” global restaurant concept, we worked with them to create a traveling pop-up activation to hit the road for a series of summer music festivals across the country, celebrating the new brand refresh.
Amplifying and distilling the brand’s expression for the music festival masses, the restaurant’s new image and visual identity comes to life. A Subway-branded oasis pulsates with the energy of a music festival. Leveraging our green architectural fin from the new restaurant concept, the festival-sized beacon holds the visual identity and helps attract festival goers to the activation. Once inside, the green fin becomes the basis for our live stage feed, illuminated focal point, and DJ booth. In addition, the experience includes lounge seating, charging stations, interactive photo opportunities, and of course, free freshly made sandwiches.