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Target asked us to reimagine their in-store beauty section, with the goal in mind to create a concept that was inspirational and experiential for shoppers browsing and buying beauty and personal care products, in return making Target a leader in the category.  

The outcome is an inspiring concept, making consumers feel empowered and confident to browse and try products. Target’s beauty section is a destination within the store featuring oversized style walls showcasing current trends and anchoring the department, in addition more upgraded lighting and flooring materials elevate the overall aesthetic.