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Eager to make a bold brand statement and bring un-carrier wireless to life, we worked with T-Mobile to develop five flagship stores in destination locations across the country, including Chicago’s Magnificent Mile, Times Square, Miami, San Francisco, and Santa Monica.  

Our creation provides a platform and voice for the maverick brand, leveraging unique digital experiences and immersive technologies, while staying true to each location and incorporating regional elements.  


T-Mobile’s Chicago flagship store features unique, illuminated pillars with graphic nods to the birthplace of skyscrapers, making it a vibrant destination in its neighborhood. Its iconic, immersive digital vestibule wrapping around the internal walls at the main entrance draws foot traffic in from Michigan Avenue.  

Times Square

Larger-than-life digital billboards are displayed both inside and outside of the Times Square location, mimicking the bustling commercial intersection. 


Positioned on one of the most famous streets in South Beach, this T-Mobile store resides in a historic 1927, art deco building, featuring state-of-the-art technology and complementary local finishes inside.  

Santa Monica

Mimicking the pillars in T-Mobile Chicago, Santa Monica’s store features pillars with vibrant, magenta LED illumination and skylights that bring in the sunshine, complementing the beach town atmosphere