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One Blow Dry Bar brought their unique salon offering to the heart of Manhattan, within Macy’s Herald Square. Our team was tasked with creating this shop-in-shop oasis as a place for shoppers and guests to escape from the hustle and bustle of the city and enjoy a little pampering before going on with their day or to prepare for a night on the town. 

Positioned on the millennial-centric lower level, the salon brought a luxurious customer experience to a retail environment and served as an eye-catching attraction for fast-paced, tourist mecca, New York City. The interior combinerich walnut woods, marble slabs, white epoxy floors, and a dramatic metal rod ceiling sculpture to draw attention in.  

 This beauty destination within was a glistening gem within the basement of historic Herald Square where guests could experience an exclusive salon feeling without ever having to leave.