Bursting with personality, this sporting goods lifestyle brand wanted to translate its irreverent online persona into a physical retail environment. One that embodied its vibrant spirit and unique personality in an authentic way.
A large-scale branded focal wall draws customers into the space, and our concept called “Base Camp,” organizes the store around a central hangout zone. Celebrating the brand’s mantra, “love the madness,” the environment comes to life through an eclectic mixture of details and elements of surprise. Cork boards and framed plywood panels are scattered throughout the space to offer flexibility for layers of graphic communication, customer photos, and brand stickers. Using merchandise as architecture, inverted tents suspend from the ceiling above the footwear display, celebrating this prominent feature within the space.