Macy’s Herald Square Men’s Department
Lifestyle destination for the modern gentleman
We partnered with Macy’s to reimagine the Men’s Department in the brand’s iconic Herald Square flagship. Creating a prominent centerpiece, the department was relocated to the first floor, a dedicated area highlighting trends, called The Park. Taking advantage of the prime location, we transformed the space into a lifestyle destination where guests can shop curated fashion in a sophisticated setting.
Drawing from a “Collector’s Playground” concept, merchandise is displayed strategically, sharing a visual point of view on men’s lifestyle and high-end fashion. Displays featuring thoughtfully curated apparel, footwear, and wearable tech accessories, tell the story of the New York City gentleman.