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We were tasked with renovating the London Jewelers’ store within the luxury shopping center Americana Manhasset, located in Manhasset, New York. The beloved family-owned jeweler turned to us to create an elegant and timeless design that would allow for the brand to flourish for years to come. They wanted the renovated space to showcase the London Collection private brand, in addition to iconic brands such as Bvlgari, Chanel, Cartier, David Yurman, and more. The store also needed to accommodate special events, and more intimate, customized shopping experiences.  

The store features a new London Collection section that combines luxurious residential detailing with modern elements and features comfortable lounge seating for elevated consultations. One-of-a-kind custom, framed mirrors double as digital screens, and are utilized for product features and storytelling. Mix-branded pieces are showcased near the back, positioned against the wall, to offer a more seamless view of the merchandise, as opposed to being further from view in a traditional case.  

The center focal point of the store is flexible, lounge space meant for shoppers to relax and take their time during a shopping excursion. Furniture is modular and can be rearranged or moved for programming and occasions. The 4000-square-foot space also features a VIP room for more intimate jewelry consultations and high-end customizations, in addition to a hospitality bar with beverages and refreshments for guests or events. Unique artifacts and hand-selected art pieces selected by the owners are featured throughout, including an antique safe that has been in the family for decades. 

Wood flooring and other residential cues bring warmth to the store, differentiating the experience from most other jewelry stores. Straying away from traditional retail design, the store has no in-set carpet, and instead incorporates more modern, lifestyle rugs to keep the residential feel. Industrial metals and reflective materials and fixtures draw guests’ attention to the merchandise, and statement chandeliers throughout give off a more luxurious feel. 

This reimagined London Jewelers store offers a balance between family-owned character and sophisticated elegance. It is a vibrant destination for guests looking for both high-end, brand name jewelry, and carefully curated private brand pieces.