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In 1990, DDI (now NELSON Worldwide) was commissioned to design the interior adaptive reuse of the 1932 landmark PSFS Office Building (the first International Style skyscraper in the US) into the 600 key Loews Philadelphia Hotel. Taking their cue from the International Style of the Modernist era, designers created a meticulously detailed interior evocative of that period. In 2000, the team executed a refresh of the guest rooms; and, in 2012, was commissioned to reposition and freshen the hotel to respond to a younger demographic. Over the past four years, the team has completed renovations to the guest rooms, lobby, lounge, and most recently completed the presidential suites.