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We were tasked with bringing the KitchenAid brand to life within the iconic Macy’s Herald Square location. The goal was to offer customers a destination that showcases how culinary experiences are made possible with KitchenAid products, ultimately delivering on the brand’s promise to fuel culinary passion. 

We identified four key design tenets to fuel culinary passion within the space including inspiring possibilities, creating a holistic experience, celebrating the art and craft of cooking, and communicating the details that elevate the KitchenAid brand.