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Macy’s INC International Concepts brand marked its 30th anniversary with the opening of their new women’s and men’s shop-in-shops at New York City’s Herald Square. Our design team helped set the stage for this iconic brand by designing a contrasting space for both the men’s and women’s shops.  

The women’s shop is bright and ethereal with a neutral backdrop to make the merchandise pop. The moodier men’s shop features sleek chrome fixtures set against white-washed black wood that anchors the deep tones of the clothing and accessories.