INC International Concepts, Macy’s Herald Square
Celebrating Macy's iconic private label
Macy’s INC International Concepts brand marked its 30th anniversary with the opening of their new women’s and men’s shop-in-shops at New York City’s Herald Square. Our design team helped set the stage for this iconic brand by designing a contrasting space for both the men’s and women’s shops.
The women’s shop is bright and ethereal with a neutral backdrop to make the merchandise pop. The moodier men’s shop features sleek chrome fixtures set against white-washed black wood that anchors the deep tones of the clothing and accessories.