We partnered with AMP Group and NASCAR to develop a one-of-a-kind entertainment destination. We had to determine how to utilize the 65,000-square-foot space to create a family-friendly venue that included racetracks, retail, a full-service restaurant, and arcade area, all while celebrating the iconic NASCAR brand.
The result is a specialized destination with entertainment options for the entire family. Once inside, guests are greeted by a retail outlet featuring exclusive NASCAR-branded apparel and collectibles. Beyond the gift shop, guests can sign-up for go cart races at the I-Drive Hub, enjoy food and beverages at The Grandstand, or participate in the numerous entertainment possibilities including bowling, pool, and various arcade games. The surrounding glass walls provide easy viewing of the half-mile indoor track and allow all guests to be part of the action.