We partnered with Hyundai to deliver a design concept for a five-level complex in the fashion and cultural hub of Seoul, South Korea, housing an assortment of high-end apparel brands and accessories. We aimed to infuse energy into the design through strong architectural elements, dynamic materiality, and unique application of graphics.
Multiple prominent, dimensional buildings make up the retail complex with a central mezzanine connecting the two structures. Sleek, contemporary furniture is used throughout the shopping destination, offering moments to pause at each touchpoint. There are various opportunities to enjoy the outdoors with ample outside seating, indoor courtyards, and rooftop greenspace.
The design also features co-working spaces, chef-driven restaurants and exclusive amenities such as a fitness gym and valet parking. Our concepts embrace a playful, imaginative personality, while drawing inspiration from tradition.