We were challenged to convert and rebrand an Arlington Hyatt property into a Hyatt Centric, the brand’s lifestyle hotel chain for millennial-minded travelers. We had to maintain the building’s original architecture while pulling design inspiration from Washington, D.C.’s rich history.
Using fresh, modern details with nods to traditional craftsmanship, our design quietly focuses on the abstract idea of service to others – better connecting the Hyatt Centric hotel to its neighborhood, the brand’s mission, and its customers in a more meaningful way.
Maintaining the architectural bones of the existing hotel, a design layer was seamlessly built on top of the existing architecture. Hyatt Centric Arlington is an informal, friendly, and inviting guest experience that gets visitors to look at Arlington, Virginia, and Washington, D.C. from a different perspective.