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Hilton Garden Inn set out to create an elevated and consistent food and beverage experience across the brand that addressed developing trends such as growth in convenience foods, heath and wellness, and desire for flexibility. This retail space not only needed to align to the guests’ needs, but also with the aesthetic and layout of the new Hilton Garden Inn prototype. This required the branded elements, architecture, and interior finishes to work in harmony in and around the space. With a robust offering including locally inspired treats and souvenirs, specialty coffee, beer, wine, property-made grab-and-go items, and frozen treats, The Shop puts merchandise front and center for the guests’ convenience.