Harley-Davidson came to us looking for a new, innovative dealership experience that would attract an expanded customer base and still satisfy their core audience. To accomplish this, we developed several experiential-based strategies to help them rethink the way they sell bikes.
The new design features old graphics and visual merchandising that lead the consumer on a multi-sensory journey of discovery. We showcase the legendary look and feel of the brand, while adding modern cues and details that are welcoming to past and future customers. While the bike remains the hero, the new dealership design is more experience-driven and creates a lasting emotional bond to the Harley-Davidson brand.