As the first Focused Service Brand to address a lobby revolution, Hampton introduced a program to transform passive lobbies into active gathering spaces – all with a healthy dose of local flavor and “Hamptonality.” We helped the brand design, document, and implement a system-wide program to repurpose and rejuvenate their public space.
While light on brick and mortar alterations, bold interior design and brand graphics are leveraged to create a “wow factor” much different than their previous space. Furnishings, lighting, and select millwork elements combine with modern, durable, and colorful architectural finishes to reposition these public spaces into inviting environments that guests can use throughout the day. To streamline all lobbies in the Hampton family, a companion Style Guide walks through the design and implementation process, outlining the program details for the franchise community.
For a brand that has always been a leader in the market, Hampton’s Perfect Mix Lobby sets a prime example for how social spaces should be, paving the way for engaging and interactive lobby experiences.