We partnered with Premium Outlets to help create an outlet center that could play the role of the city center in Blackwood, New Jersey, an independent city within Gloucester Township located between key two key economic hubs, Philadelphia and Atlantic City. The outlets were intended to become a social hub for the area, offering not only retail and restaurant offerings, but economic development in the form of jobs and a simulated town center for the entire community to utilize.
The nearly 400,000 square–foot, open-air outlet center is now home to nearly 90 retailers, with design inspired by colonial revival architecture, a nod to a classic New England town square. At the center of the mall is 6,000 square feet of green space with artificial grass. This expansive front lawn offers a key placemaking aspect of the center, providing green space for unlimited community events. The square features ample open seating, benches, a fountain, fire pit, and food kiosks.
Gloucester Premium Outlet revitalizes the Blackwood, New Jersey city center and serves a year-round community hub and shopping center for its visitors.