Looking to evolve and expand the brand formerly known as Soho Sushi, we repositioned and re-imagined an innovative concept that merges the ideals of sushi with an upscale quick service restaurant.
Leveraging the strength of the product offering – fast, easy, and fresh sushi – with a sense of social responsibility, the brand positioning strategy, naming, and identity bring Fusian to life. Interior décor is made up of simple and honest materials with integrated lighting to highlight clean and contemporary architectural details, interior finishes, and colorful brand graphics. Simple architectural gestures create an intuitive flow throughout the space, making it both inviting and comfortable. The overall aesthetics are simple, clean, and timeless allowing the environment to remain relevant and easily updated with rotational graphics and site-specific materiality.