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Since it was founded in 1991, Frontgate has grown from a mail-order catalog company into one of the country’s leading luxury lifestyle retailers. We partnered with Frontgate to create a 360-degree expression of their brand through a new flagship store that would resonate with its unique consumer base 

The new store shifts the perception from a product-oriented brand to a lifestyle brand by presenting curated collections that showcase complete living environments. Unique experiences like the in-store cafe welcome customers and present an entertainment lifestyle, while the design studio and staff expertise allow the brand to work collaboratively with customers and professional designers to bring a customer’s vision to life.