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Building on our long standing relationship with Dick’s Sporting Goods, we partnered with the iconic brand to design and implement their newest flagship prototype. The new prototype creates retail space designed to expand the breadth of merchandise across all categories. 

Our design incorporates unique sport zones that serve as in-store destinations to make shopping fun and more exploratory. Large-scale lifestyle graphics feature real people playing sports, with an emphasis on kids and family. Several key elements from the new, easy-to-shop prototype design are being mimicked in many new and renovated prototype stores.