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We designed a comprehensive brand communications package for a Marriott Tribute hotel called Bellyard. Located in Midtown Atlanta, our goal for the boutique hotel was to create a visual identity for the brand that would complement the revival of the neighborhood and celebrate its stockyard heritage, while driving recognition and differentiation in the marketplace and in the minds of consumers. 

The package includes logo design, door signage, marketing materials, coasters, a keycard and jacket series, guestroom signage, and more. All materials represent the rustic and modern aesthetic of the interiors throughout the boutique hotel and help bring the brand’s visual identity to life.  

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