The doors opened this past weekend on the new outdoor retail concept by Dick’s Sporting Goods, Public Lands, led by industry veteran Todd Spaletto. The 50,000-square-foot store in Cranberry, Pa. (a suburb of Pittsburgh) is located in a busy shopping area, sandwiched between a Best Buy and a Walmart. The weekend-long event kicked off bright and early on Friday morning with a team pep talk by the executive chairman of Dick’s, Ed Stack. President and CEO Lauren Hobart was also in attendance to lead the store’s team in a raucous pre-opening cheer (captured below) and to support the 100+ staffers who have been working for months in preparation of the grand opening. Read the full article here.