PHILADELPHIA — APRIL 24, 2023 — NELSON Worldwide, an award-winning architecture, design and strategy firm, is excited to announce the promotion of Jeff Cumpson to Director, Sales Marketing. By guiding the direction of all sales marketing activity, Jeff will play an important role in cultivating relationships with stakeholders, and create a lasting impact on the firm’s business development and overall brand reputation.
“Jeff has proven to be a valuable and impactful contributor to both the Sales Marketing team and the firm,” says Chairman and Chief Executive Officer at NELSON Worldwide, John “Ozzie” Nelson Jr. “I’m confident that his ability to strategize and effective leadership skills will result in new, exciting achievements and his continued success at NELSON.”
Formerly Marketing Manager, Strategy at NELSON, Jeff brings over 10 years of marketing experience to his directorship. His existing familiarity with the brand and team give Jeff a critical advantage in his elevated role, enabling him to effectively and efficiently execute his responsibilities. Aligned with NELSON’s guiding principles, Jeff will remain committed to thinking critically and strategically, connecting the “big picture” to the day-to-day operations of the Sales Marketing group. Across all of his job functions, from identifying new opportunities to creating and implementing marketing materials to supporting departmental and organizational projects, Jeff’s multifaceted skill set and thoughtful approach will ultimately contribute to his success in this new endeavor.
“I am very excited for this opportunity,” says Jeff. “I feel incredibly fortunate to work with such talented and dedicated teammates and to have supportive senior leadership. I’ve learned so much from so many people in my time at NELSON, and I hope that continues while we advance toward our collective goals.”
Jeff prides himself on his ability to understand what will resonate with different types of clients. Prior to joining NELSON, he worked for institutionally-focused architecture and engineering firms and contributed to developing productive relationships with clients, including Harvard University, Center City District of Philadelphia and The Philadelphia Museum of Art. At NELSON, he has worked closely with the Workplace practice, driving pursuit strategy and helping to articulate the firm’s thoughts on the future of the workplace. He also enthusiastically embraces management and operations and will continue to encourage his teammates’ individual development as well as that of the department. Jeff graduated with a bachelor’s degree in philosophy from Gettysburg College.
About NELSON Worldwide
NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.