NELSON and The Legend Of 1000 Paper Cranes
By: Creative Fuel
As the new NELSON makes it’s debut, our Teammates across the U.S have come together as one to wish for a future full of happiness and good luck. To do so, we collectively embarked on The Legend of the Thousand Paper Cranes, an old Japanese tradition that says anyone who folds 1,000 origami cranes will be granted a wish. Challenge accepted.
Origami is the ancient art of folding paper, and Senbazuru, the the art of folding origami cranes and stringing them in a line, is one of it’s most popular forms. In Japan, there is an interesting tradition of getting your wish granted, but it isn’t as easy as throwing a penny into a fountain. It is a task that requires patience, dedication, and hard work. Anyone who can complete this will have their wish granted. So, collectively, NELSON teammates set-out to fold over 1,000 paper cranes for a wish.
Before launching our new brand, teammates at all 25 offices across the country helped folded tiny white cranes and creatively installed them in their space, each office with a different interpretation. The white crane symbolizes coming together as a flock to begin a new journey. After our brand launch on Jan. 31st, teammates wrote a wish on a blue piece of paper and folded them into more cranes. The blue cranes, mimicking the striking blue in our new logo, were then added to our installations, symbolizing a stronger, more unified NELSON, made up of hundreds of unique individuals.
From east coast to west, the NELSON paper crane installations have been a fun and creative way to unify our teams and offices. As we turn the page to a new NELSON and follow the legend of the paper crane, we are hopeful and excited for a bright and #BoldlyTransforming future!