Both employers and employees alike crave workplaces that embody company culture and tell a compelling story of the brand they work for. So, when it came to relocate its long-time office in Chicago, the American Library Association (ALA) tapped design firm NELSON Worldwide to deliver a new space that would excite and motivate staff while leaving a lasting impression on members and visitors.
To develop a deeper understanding of the company culture, the NELSON Worldwide design team worked closely with ALA employees, ultimately determining that the ALA is made up of a kaleidoscope of communities that, like those they serve, celebrate diversity. As a result, the design was driven by the unique collectivism found within the kaleidoscope. Read more here.