“What’s important is to honor the essential elements that each party brings to the table. What are those iconic assets that you just don’t mess with? Those can be font treatments, they can be illustrative opportunities, they can be color — those are the red threads that will bring in that symbiotic relationship and cohesiveness.” – Bevan Bloemendaal
Teammate and Chief Brand and Creative Officer Bevan Bloemendaal discusses brand continuity in shop-in-shop partnerships. Read more with Glossy here.