In a recent article with Forbes, teammate Robyn Novak discussed how airports can reimagine and implement new design strategies to reduce stress and cater to new behaviors.
While we will continue to see a resurgence in travel, we’re also going to see a more discerning guest, embracing the ‘Travel Less, Travel Better’ mantra. With safety and security still top-of-mind, more travelers will look for opportunities to upgrade their experience. Airports should consider offering a more tiered approach, providing a wider array of exclusive amenities, elevated environments, and more convenient detours, to cater to this growing market of premium customers. Not to mention the opportunity for airports to make up for the lost profit in 2020 with these potential new revenue streams. Read more here.