EuroShop 2017: Unconventional Textures
By: Creative Fuel
Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings. A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference all week!
The EuroShop Retail Design Conference offers products and services for all things retail, but unlike the typical conference, vendors here go above and beyond when creating their exhibit space. One design trend I’ve noticed popping up on the expo floor this year is all about textures. Vendors are using everyday items in new and innovative ways to create impactful, textural experiences.