Embracing Growth: Legend of 1000 Thousand Paper Cranes
By: NELSON Worldwide
At NELSON, our vision is to boldly transform all dimensions of the human experience. Our unique values fuel our culture and inspire us to constantly evolve and innovate. In celebration of our values, over the next few weeks, we’ll be highlighting the experiences that allow us to bring out the best in our teammates and clients. This week, we’re sharing how we EMBRACE GROWTH.
After years of strategic mergers and acquisitions, our 2019 brand reset was a pivotal time that brought all our teammates together as ONE NELSON. To celebrate, our teammates collectively embarked on The Legend of 1,000 Paper Cranes, a Japanese tradition that says anyone who folds 1,000 origami cranes will be granted a wish. Here’s the story:
Origami is the ancient art of folding paper, and Senbazuru, the art of folding origami cranes and stringing them in a line, is one of its most popular forms. In Japan, there is an interesting tradition of getting your wish granted, but it isn’t as easy as throwing a penny into a fountain. It is a task that requires patience, dedication, and hard work. Anyone who can complete this will have their wish granted. So, collectively, NELSON teammates set-out to fold over 1,000 paper cranes for a wish.
Before launching our new brand, teammates in all 25 offices across the country helped fold tiny white cranes and creatively installed them in their space, each office with a different interpretation. The white crane symbolizes coming together as a flock to begin a new journey. After our brand launch on January 31, teammates wrote wishes on a blue pieces of paper and folded them into more cranes. The blue cranes, mimicking the striking blue in our new logo, were then added to our installations, symbolizing a stronger, more unified NELSON, made up of hundreds of unique individuals.
From coast to coast, these paper crane installations were a creative way to unify our teams and offices. Turning the page to ONE NELSON, the cranes were symbolic of our growth for the past, present, and future.