As Consumers Grow Accustomed to Pop-Ups, Permanent Stores Must Evolve
By: Megan Dorning
Retailers are realizing that stores lacking in experiential components bring virtually nothing to the table. To make their long-lease stores worth visiting as e-commerce picks up, merchants are turning to the pop-up model; the business proposition offers customers something more than just a transaction. The rise of this trend is putting new pressure on retailers with large physical footprints and encouraging architects and store designers to gain new expertise. Read more here.