Founded in 1979, Sweetwater has gone above and beyond to provide musicians with the best selection, service, and support needed to create music. Sweetwater wanted to fine-tune its approach to meet today’s needs of consumers. For its newest location, the brand turned to global architecture, design, and strategy firm NELSON Worldwide to create a new retail concept better suited for Sweetwater customers who want to peruse, experience, and purchase in a setting that encourages product engagement. The Sweetwater concept store gives consumers a first-class retail experience with a unique showroom-like design and tailored areas to test equipment. Read the full article here.