Differentiating brands through visual expressionView Brand Communications Work
A brand’s visual identity drives its recognition and differentiation in the marketplace, and in the minds of its consumers. Our graphic design team is well-versed in developing design systems that translate brand strategy into clearly communicated and ownable assets for some of the world’s largest brands. We understand how to communicate to various audiences and specialize in bringing brand expression to life throughout an experience. From uniforms, packaging, logo design, and interactive touchpoints we create compelling collateral that tells your message to the world.
The way a brand communicates must be as sophisticated as its consumers and powerful communication isn’t one-size-fits-all. In today’s world, brand transparency is more important than ever and the need for tailored, yet seamless communication is intensified.
Creating clarity and hierarchy of messaging for consumers, employees, and stakeholders is imperative, and together, a thoughtful brand communications strategy will help tell your story, while keeping others closely connected to the brand.
Brand Communication Offerings
- Logo & Visual Identities
- Visual Equity Palette
- Brand Standards & Guidelines
- Informational Guides & Communications
- Marketing Materials & Collateral
- Interactive & Digital Design
- Motion Graphics
- Packaging Design
- Event Planning
Our cross-functional team is experienced across all practices, drawing inspiration and knowledge from outside industries to deliver the best outcome for your brand and a differentiated experience for the end-user.
At NELSON, we are committed to helping you meet your brand and business goals through actionable solutions. With our diverse portfolio of work and integrated skill sets, we offer all the services you need to bring your vision to life.