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We worked with Whole Foods Market to creatively re-imagine the grocer’s global brand identity from multiple localized perspectives, while maintaining clear visual ties to the fresh, inspiring, organic, and approachable filter that is synonymous with the Whole Foods brand.  

The fully integrated, custom décor package creates a memorable grocery experience for each new store. We used environmental graphics, intriguing color and material palettes, and intuitive wayfinding, to create a signature style for each unique location.  

Dayton, Ohio

Dayton’s first Whole Foods Market, captures the heritage of local innovation and aviation with bold blueprint inspired illustrations and a reclaimed bike wheel sculpture, commemorating the Wright Brothers’ story.

Columbia, Maryland

We revitalized the Whole Foods location in Columbia, Maryland by transforming Frank W. Gehry’s 1960s Rouse Company office building into a signature space for the popular, organic grocer.

Ashburn, Virgina

The Ashburn, Virgina location features vintage typography and graphics, found objects as artwork, and decorative molding and frames to emphasize the federal style the town is known for. 

The result of each Whole Foods Market location increases brand loyalty from customers with a renewed sense of ownership and pride in their local, organic market.