Starwood Hotels & Resorts Worldwide challenged us with creating the brand’s first dual branded hotel. We were tasked with designing the connected hotels to keep their distinctive personalities and offer guests a unique experience while sharing the same amenities and surrounding attractions.
The result is an unmatched hotel experience and a transformation of the Philadelphia skyline. The W and Element hotels reside in the tallest hotel tower in Philadelphia, a striking landmark for the city. The 259-room W offers a vibrant lobby experience with a full bar, spa and fitness center, restaurant, outdoor pool, and more. The 460-room Element has a separate sky lobby and the fifth floor features a 5,500 square-foot ballroom with pre-function space, junior ballrooms, and a conference center. The entire project is designed to achieve LEED certification.
The W targets more luxury guests seeking a short-term stay, while Element focuses on business and leisure guests looking for comfort and convenience. The brands’ first dual branded hotel offers solutions for every guest and transforms the Philadelphia skyline.