Located just south of Cleveland, Ohio, Shaker Heights is a historic neighborhood filled with beautiful homes and character. We worked with the community to develop a new brand strategy that would help them form a more consistent and ownable sense of identity and attract retailers, restaurateurs, and residents. The goal was to bring the community together for generations to come.
A new name, distinctive brand identity, and multiple experience touchpoints elevate the overall personality of the district and better draw in the community. The look and feel encompasses the overall purpose of the district where visitors can shop from local and regional retailers, eat and drink at casual and upscale eateries, and enjoy regular entertainment.
Inspired by the town’s history, craftsmanship, and small-town entrepreneurial spirit, all aspects of the new brand come together and better represent the neighborhood.