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Perfectly situated between the Atlanta metro area and North Georgia’s scenic mountains, Forsyth County has undergone rapid change – seeing a population spike of 132% from 2000 to 2019. Once a sleepy rural county, the area is exploding with development, most recently with the announcement of The Gathering at South Forsyth, a $2 billion entertainment district, designed and master planned by NELSON Worldwide, that will bring world-class events, shopping, and dining to the area in a 100-acre mixed use development.

With a completion date set in 2033, the development will include 2,400 residential units, 500 hotel rooms, and 1.6 M sq. ft of office and retail space. An 18,500-seat arena that could be used to entice a major league hockey team to the metro Atlanta area is also planned. Initially zoned for a regional mall nearly 15 years ago, plans never came to fruition and the land has sat empty and unutilized. In addition to the hotel, office, and retail space, The Gathering will feature curated open community greenspaces, water features, walking trails, and a state-of-the-art arena and community center in the heart of the district.