We partnered with Hampton by Hilton to revamp their brand communications package to better reflect their light-hearted personality. To travelers with a zest for life, Hampton is a savvy and charismatic, mid-priced lodging brand that anticipates guests’ needs – delivering unconditional satisfaction, unexpected delights, and authentic experiences.
The collateral refresh showcases Hampton’s passion for connecting with guests. Witty phrases on keycards, collectible coffee cups, and other playful graphics celebrate happiness and travel at every touchpoint along the customer journey. Bold colors, a branded pattern, illustrations, and photography paired with a casual and energetic personality are the meaningful elements that keep the brand relevant and the guests engaged.