Field & Stream, a Dick’s Sporting Goods brand, challenged us to bring the brand to life with its first ever physical store, by creating a welcoming, beautifully designed space. The concept had to do more than just highlight great merchandise, it had to transform into a retail experience for outdoor adventurers, targeting hunting, camping, and fishing enthusiasts.
The new design is a warm, rustic environment that truly brings the outdoors in. Authentic, stone-wrapped columns, wood floors, and polished concrete aisles set the foundation for the color palette and dark metal fixtures and trim details add a layer of subtle sophistication. Intricate taxidermy displays throughout the space create key focal points while natural materials create an authentic atmosphere for not only shoppers but employees, experts in their field, to share one-on-one product knowledge with customers.