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Ballard Designs, a subsidiary of the Home Shopping Network and classic catalog brand known for its timeless European-inspired design, challenged us to take a fresh look at how to engage their customers. They wanted to redefine their in-store experience with their first, true retail prototype in over 15 years.

The result is a store that empowers customers to explore, create, and be inspired. It provides an approachable journey for women who want to decorate their own homes.  

Lifestyle vignettes radiate from the brand’s centrally located Design Studio and provide a clear point of view on a variety of home furnishing options. The environment showcases timeless home interiors, where women feel comfortable to explore, engage, and play. There are endless customization opportunities allowing a unique hands-on interaction where the customer can celebrate their personal style.