Minneapolis, MN — September 30, 2020 — FRCH NELSON, a global brand experience firm delivering strategy, design, and architecture services for the retail industry, is now NELSON Worldwide—a multifaceted brand helping to create and deliver compelling retail experiences across the globe. The rebrand will serve to culturally connect and unite all brands under a single banner and provide clients with a holistic approach to design that is unrivaled in the industry.

“Today’s consumers are engaging with brands in a much more fluid manner, moving through experiences with no delineation in mind about format, location, or category,” says Robyn Novak, Vice President at FRCH NELSON. “This exciting transition will provide us with ample resources to continue to transform environments where people shop, dine, and play.”

FRCH NELSON has been creating innovative brand experiences for consumer-facing environments for over 50 years and has an impressive roster of clients including Macy’s, Saks Fifth Avenue, Tiffany & Co., Hershey’s, Kroger, Target, T-Mobile, Dick’s Sporting Goods, American Girl, Subway, YUM! Brands, and more. Officially merged in 2018, both NELSON and FRCH NELSON (formerly FRCH Design Worldwide) have forged a strong partnership that allowed them to holistically serve a diverse client base consisting of both long-standing relationships with Fortune 500 category leaders in multiple market segments, as well as boutique clients.

The universal identity, coupled with the firm’s dedication to design excellence, will allow for the free-flowing exchange of new ideas to deliver projects that boldly achieve client goals and uplift their surroundings. The traditional sectors of retail, hospitality, workplace, industrial, and even healthcare have blurred—and their influence signifies a shift in function and utilization of spaces. Consumer behaviors and preferences will continue to evolve, and this transition to one NELSON brand will provide clients with an unmatched, holistic approach.

“One-use destinations of the past have now become a mosaic of activities and engagement, a reflection of wavering consumer preferences and a desire to unify experiences. This rebrand demonstrates our continued commitment to bring more value to our clients. We look forward to continuing to build upon trusted partnerships as well as forging new ones along the way,” said Chairman and Chief Executive Officer of NELSON Worldwide, John “Ozzie” Nelson Jr.

Under the NELSON Worldwide name, the firm comes together with more than 1,100 teammates spread across 25 offices, combining decades of invaluable industry experience, service expertise, and geographic reach to deliver projects—not just across the country, but around the world. As the firm continues to strengthen its practices, one thing remains clear: NELSON is committed to innovative, boundary-pushing designs that transform and touch all dimensions of the human experience while seeking to learn, grow, and experiment through architecture and design to fuel the future.


About NELSON Worldwide

NELSON Worldwide is an award-winning firm delivering architecture, interior design, graphic design, and brand strategy services that transform all dimensions of the human experience, providing our clients with strategic and creative solutions that positively impact their lives and the environments where they work, serve, play, and thrive. Our collective network includes more than 1,100 teammates in 25 offices, combining industry experience, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include: Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more. 


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